Strange moments in sponsorship

So I thought I'd take another look at Sebastian Gutierrez' film Girl Walks Into a Bar the other day. But before the film started I saw this:

Not knowing what to make of these options, I chose the two minutes of proselytizing and went to make my lunch. When I got back, the movie was on its way without interruptions, as promised.

What the LDS church hopes to accomplish through this PR campaign escapes me for the moment.